SuitUp is a 501(c)(3) education non-profit that increases career readiness for all students through innovative virtual and in-person business competitions. Through SuitUp, students experience solving a realistic corporate challenge, such as designing a new product for Nike. They work with corporate volunteers who coach them on marketing, design, financing, and strategy, before helping them pitch virtually to judges for a cash prize. By the end of the experience, students can see the corporate world as part of “their world” and know that job titles, such as CEO, CFO, VP of Marketing, etc. are now in their grasp.