Making the Case
for Socially Responsible Business 2022

Making the Case is an easy-to-use toolkit that helps corporate citizenship professionals build a compelling, data-driven business case for the value of corporate social responsibility (CSR).

The 10-page online toolkit contains research data from ACCP as well as other highly reputable CSR researchers, nonprofits, and foundations including, but not limited to: Edelman, Gallup, Porter Novelli, Just Capital, KPMG, CECP, Fidelity Charitable, and more. Data from the toolkit can be incorporated into internal and external presentations, speeches, and proposals.

Highlights

Consumers

84% of global consumers consider sustainability important when choosing a brand. [Sustainability at a Turning Point, IBM, 2021]

Employees

66% of employees report a greater sense of loyalty to their employers as a consequence of participating in CSR programs. [“Closing the Racial Inequality Gaps” Citi, 2020]

C-Suite/Board Members

87% of CEOs said purpose is central to building their brand reputation. [KPMG CEO Outlook, 2021]

Investors

93% of U.S. investors expect the companies they invest in to increase their prioritization of ESG initiatives. [2021 Edelman Trust Barometer]

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