Making the Case is an easy-to-use toolkit that helps corporate citizenship professionals build a compelling, data-driven business case for the value of corporate social responsibility (CSR).
The 10-page online toolkit contains research data from ACCP as well as other highly reputable CSR researchers, nonprofits, and foundations including, but not limited to: Edelman, Gallup, Porter Novelli, Just Capital, KPMG, CECP, Fidelity Charitable, and more. Data from the toolkit can be incorporated into internal and external presentations, speeches, and proposals.
84% of global consumers consider sustainability important when choosing a brand. [Sustainability at a Turning Point, IBM, 2021]
66% of employees report a greater sense of loyalty to their employers as a consequence of participating in CSR programs. [“Closing the Racial Inequality Gaps” Citi, 2020]
87% of CEOs said purpose is central to building their brand reputation. [KPMG CEO Outlook, 2021]
93% of U.S. investors expect the companies they invest in to increase their prioritization of ESG initiatives. [2021 Edelman Trust Barometer]
A download link will be sent to you via email.
Receive corporate social responsibility trends, news, events, and more in your inbox with The Wrap, ACCP’s weekly newsletter.
Fairfax, VA
Orlando, FL
Mount Pleasant, SC
