Andew J. Troup
Head of Giving and Engagement
Blackbaud
As organizations strive to create meaningful change, AI can serve as a powerful tool to amplify human efforts and address complex social challenges. In exploring the incredible opportunities of AI, it is equally important to reflect on its ethical and responsible use, as well as the key considerations when leveraging AI for social good.
What Makes for Ethical and Responsible AI?
The ethical use of AI is paramount in ensuring that technology serves the greater good without compromising human values. That is why deploying responsible, effective, and trustworthy AI is so important. Here are some key principles to consider:
- Transparency: AI systems should be transparent in their operations, allowing stakeholders to understand how decisions are made.
- Privacy and Data Security: Protecting individual and organizational data is crucial. AI tools must adhere to stringent privacy standards to safeguard sensitive information.
- Bias and Discrimination: AI systems should be designed to minimize bias and prevent discrimination, ensuring fair and equitable outcomes for all users.
- Human Oversight: Maintaining human oversight and control over AI systems is essential to prevent unintended consequences and ensure ethical decision-making.
AI for Social Good: Considerations and Opportunities
AI can accelerate corporate social impact, but success depends on balancing risks with opportunities and building strong foundations.
Key Considerations to Mitigate Risk:
- Governance: Understand your organization’s AI policies and advocate for ethical use. CSR leaders bring a unique perspective that reflects the communities they serve—critical when assessing new tools and their potential impact.
- Processes: Establish clear guidelines for researching, approving, and rolling out AI tools. A cross-functional governance structure helps monitor impact and address unintended consequences.
- Empowerment: Equip employees and community partners with AI education and training. Building confidence in these tools fosters responsible adoption.
- Legal Compliance: Stay informed on evolving AI regulations. Partner with legal teams to ensure compliance and anticipate new risks.
Opportunities for Access and Inclusion:
- Accessibility: AI can make services more inclusive, from assistive technologies to personalized learning experiences.
- Efficiency: Automate routine tasks to free time for strategic work. Use AI to analyze large datasets, uncover trends, and inform decisions.
- Storytelling: Leverage AI to craft compelling narratives that amplify community voices and highlight impact.
- Innovation: Use AI for brainstorming and program design. These tools can spark creative solutions to systemic challenges.
AI has the potential to transform CSR by improving efficiency, driving innovation, and deepening engagement. By adopting ethical practices and prioritizing inclusion, organizations can harness AI to drive meaningful change.
The question is: How will you ensure your AI initiatives amplify human potential and deliver lasting impact?
