Senior Vice President and Head of Global Corporate Citizenship at Fiserv
President of the Fiserv Cares Foundation
Vivian Greentree, Ph.D. is Senior Vice President and Head of Global Corporate Citizenship at Fiserv and President of the Fiserv Cares Foundation. A Navy veteran and nationally recognized leader in corporate social responsibility, she has built award-winning programs that align a culture of high performance with employee engagement and social impact, advancing Fiserv’s market leadership while driving measurable value for employees, clients, and communities.
Under Vivian’s leadership, Fiserv has received numerous recognitions, including being named a Civic 50 company by Points of Light and included in the Bloomberg Gender Equality Index, Disability:IN’s Disability Equality Index, and the Human Rights Campaign’s Human Equality Index. Moreover, Fiserv consistently ranks in the top 5 on Military Times’ Best for Vets: Employers, securing this position for the past six years. Since 2021, Vivian has led Fiserv’s $50M investment into small business through grants, partnerships, and investments into community organizations and coalitions.
Vivian’s expansive leadership experience spans the public, non-profit, and private sectors. A Navy veteran and military spouse, she is passionately dedicated to creating positive, inclusive environments for citizens and corporations to thrive, firmly believing that human capital management and corporate citizens are the key for driving both commerce and a flourishing, civically engaged society.