From Volunteers to Champions: Building High-Impact Employee Ambassador Programs
May 21, 2026
1pm – 5pm ET
Interactive Online Program via Zoom
Sponsored by
Overview
This one-day summit explores how to design and sustain employee ambassador programs that strengthen CSR and engagement strategies. Participants will learn approaches for building inclusive and accessible models to recruit, scale, train and incentivize ambassadors, while equipping them as storytellers and champions who reinforce company culture, well-being, and retention.
Volunteer ambassadors or champions can be powerful connectors between corporate social impact, culture, and employee engagement. In particular, they can help small teams exponentially increase their impact, encourage local participation and bring global and community insights to your programs. But building a program that truly works requires thoughtful strategy, clear structure, and ongoing support.
Participants will learn practical approaches for:
- Designing inclusive and accessible program models
- Recruiting, onboarding, and training ambassadors effectively
- Recognizing and incentivizing participation
- Equipping ambassadors as storytellers and culture builders
Through real-world examples and focused breakout discussions, attendees will leave with ideas and tools to refine or launch programs that reinforce company culture, support retention, and amplify impact.
Learning Outcomes:
By the end of this Summit, participants will be able to:
- Explain the strategic role of employee volunteer ambassador and champion programs in advancing corporate social impact, strengthening company culture, and increasing employee engagement.
- Identify key design elements of an inclusive and accessible ambassador program, including program structure, roles, and expectations.
- Apply practical strategies for recruiting, onboarding, and training employee ambassadors to support participation and long-term program sustainability.
- Evaluate approaches for recognizing and incentivizing ambassadors in ways that reinforce motivation, well-being, and retention.
- Explore ways to equip ambassadors as storytellers and culture champions who amplify impact across the organization.
Speakers
Tiana Austel
eBay
BIO
Tiana Austel is a community builder and employee engagement leader at eBay, where she manages global programs including matching gifts and their volunteer ambassador network, Changemakers. During her time at eBay, she has helped grow global employee engagement participation from 37% to 73% by designing experiences that foster connection, storytelling, and meaningful participation at scale.
Known for blending creativity with strategy, Tiana also created an open-source CSR and Social Impact Resource Guide and hosts bi-monthly career exploration sessions for those entering the field. Whether leading multi-million dollar engagement campaigns or hosting themed supper clubs, she is driven by a belief that community-centered experiences can spark joy, deepen belonging, and help individuals thrive.
Vivian Greentree
Fiserv, Inc.
BIO
As Head of Global Corporate Citizenship and President of the Fiserv Foundation, Vivian leads a global, multidisciplinary organization focused on strengthening communities, engaging employees, and advancing social impact at scale. Operating at the intersection of financial technology, trust, and corporate responsibility, Vivian creates long-term triple-bottom-line value by aligning purpose, people, and performance.
Vivian oversees Fiserv’s global philanthropy, employee volunteering and giving programs, community partnerships, and community investments, while shaping a cohesive fintech-for-good strategy that reflects the company’s values and business priorities to integrate social impact into how the company shows up for employees, clients, and communities worldwide.
PROGRAM AGENDA
| 1:00 PM – 2:00 PM | Workshop – Designing an Inclusive and Accessible Ambassador Model This interactive workshop equips practitioners with a practical, adaptable framework for building or evolving ambassador models that work across roles, geographies, and experiences. Through a combination of expert guidance and real-world examples, participants will explore the essential elements of effective ambassador networks, while unpacking key design decisions and tradeoffs. Grounded in human-centered design, this session will help you create programs that are responsive, relevant, and built to scale. Attendees will leave with actionable steps, guiding questions, and practical tools to strengthen their current approach or confidently design a new model, along with insights into what has worked, what hasn’t, and how organizations are iterating in real time. |
| 2:00 PM – 2:10 PM | Break |
| 2:10 PM – 3:00 PM | Case Studies and Panel Discussion – From Frameworks to Action: What Ambassador Programs Look Like in Practice Move beyond theory and into real-world application. In this session, three organizations take you inside their ambassador programs, sharing how they translated strategy into structure, activated employees, and scaled impact across their organizations. Through candid storytelling and practical examples, you’ll hear what worked, what didn’t, and how each team adapted along the way. From gaining buy-in to designing roles and sustaining momentum, this session offers a view of what it takes to bring ambassador programs to life. You’ll leave with actionable ideas and proven approaches to move from planning to execution in your own organization. |
| 3:00 PM – 3:50 PM | Design Labs – Build, Test, Refine: Designing Your Employee Ambassador Program This interactive breakout session is where strategy meets execution. Using ACCP’s Employee Ambassador Toolkit as a working guide, participants will move from concepts to concrete decisions—defining goals, clarifying roles, and identifying the structures needed to build or strengthen their programs. In small groups aligned to key program elements, attendees will share ideas, pressure-test approaches, and get real-time feedback from peers facing similar challenges. Whether you are building, refining, or scaling your program, you’ll leave with practical inputs, peer-informed insights, and clear next steps you can apply immediately. Breakout topics aligned to core sections of the toolkit to support actionable planning of Program Goals and Metrics, Structure and Roles, Scaling Globally, Leadership Buy-In, and Incentives and Recognition. |
| 3:50 PM – 4:00 PM | Break |
| 4:00 PM – 5:00 PM | Workshop – Equipping Ambassadors as Storytellers & Culture Builders Employee ambassadors have the potential to do more than participate, they can actively shape culture and amplify your CSR strategy through authentic storytelling. This session will explore how to equip ambassadors with the tools, confidence, and clarity to serve as culture builders and credible voices across your organization. Through a practical, example-driven approach, you’ll learn how leading companies are activating ambassadors to reinforce values, elevate impact stories, and strengthen employee connection to purpose. Attendees will leave with tangible ideas for designing programs that empower volunteers as storytellers and amplify their CSR efforts. |
*This is a tentative agenda and is subject to change.
Who Should Attend
- CSR practitioners: new to mid-career
- Employee volunteer program managers
- HR business partners
- Employee Engagement Leads
- DEI, managers of Employee Resource Groups
Tuition
- Members: $295
- Non-Members: $425