Savvy corporate social impact leaders know they need to move beyond mere commitments, feel-good stories, or simple measures of annual giving. They seek data that demonstrate how their philanthropic investments are making the world a better place and illuminate opportunities to increase the social and business return on investment (ROI) of those investments.
Indeed, a recent survey of corporate social impact practitioners from global and national companies conducted by the Association of Corporate Citizenship Practitioners (ACCP) and True Impact found strong demand for impact measurement data, including from the C-suite (76%), the Sustainability/ESG Committee (66%), marketing and communications (64%), and the general employee population (34%).
That’s why ACCP and True Impact have created this toolkit. We seek to help corporate social responsibility (CSR) practitioners like you start or refine your impact measurement journey. This toolkit is informed by survey data and is augmented by our decades of experience working with companies to create, guide, and assess their social impact.
In this guide, you’ll find a four-step process that demystifies impact measurement and allows you to move ahead with confidence.
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