ACCP Staff
As a professional in the field, you already understand corporate social impact’s critical role in aligning business operations with positive social, environmental, and community outcomes. But beyond doing good, corporate social impact also provides tangible marketplace advantages that directly affect a company’s bottom line.
Consumers today expect more from the brands they support, and companies that embrace corporate social impact are finding themselves in a stronger competitive position. And ACCP’s 2024 Making the Case guide provides the valuable data you need to communicate this to stakeholders.
The Numbers Don’t Lie: Consumers Value Corporate Social Responsibility
Recent data underscores just how important CSR and ESG have become to the average consumer. For example, 79% of Americans (JUST Capital) say they are willing to pay higher prices for products from companies they perceive as “just”— companies that prioritize ethical practices, employee well-being, and community engagement. This statistic alone demonstrates the financial rewards of aligning corporate values and actions with consumer expectations.
On the flip side, 76% of consumers (PwC) would discontinue their relationship with companies that treat the environment, employees, or the communities in which they operate poorly. This means that companies that neglect social impact risk losing both market share and consumer loyalty. In an age where brand reputation can be made or broken with a single viral moment, staying aligned with consumer values is more crucial than ever.
Corporate Social Impact Drives Business
Corporate social impact doesn’t just improve public relations; it directly impacts long-term business success. For instance, 53% of Americans (Allison Worldwide) say they would stop buying from a brand if it stopped pursuing environmental initiatives due to political pressure.
Companies integrating CSR and ESG into their core operations experience stronger consumer loyalty, greater employee engagement, and enhanced reputations—key factors translating into measurable financial performance. In fact, investing in social impact has become a clear path to building trust with consumers and distinguishing a brand in crowded markets.
Companies that demonstrate a genuine commitment to social impact are positioned to win as more consumers prioritize ethics in their purchasing decisions. Whether it’s through environmental sustainability, fair labor practices, or community engagement, CSR creates a positive loop: responsible companies attract responsible consumers, leading to stronger brand loyalty and market growth.
Making the Case: Your Key to Proving CSR’s Value
To help corporate social impact professionals make the case internally for corporate social impact programs, ACCP has developed the Making the Case guide. This resource is filled with compelling data that illustrates the business advantages of prioritizing CSR and ESG. From statistics like the ones mentioned above to actionable insights on aligning social impact with business objectives, the toolkit is designed to support CSR professionals in advocating for stronger corporate social impact initiatives.
Making the Case provides the evidence you need to demonstrate to executives and stakeholders that corporate social impact isn’t just a moral imperative—it’s a business strategy that delivers measurable returns. Whether you’re seeking increased buy-in or trying to expand your programs, this resource will help you build a powerful case for why CSR and ESG are essential to your company’s success.
Equip yourself with the right data and insights by downloading ACCP’s Making the Case and start making a stronger argument for corporate social impact in your company.