A LOOK BACK
August 24 – 25, 2021
1:00-4:00pm ET
Interactive Online Program
If you work in CSR or philanthropy, at some point you’ve probably been told to “measure what matters” or that “what matters gets measured.” Yet how and what we measure often remains an elusive subject within corporate citizenship. From inputs to impacts, business ROI to community advancement, we know that measurement has a profound impact on the daily work of corporate citizenship practitioners. Join us for an Introduction to Impact Measurement: An ACCP Summit to learn about the current measurement landscape, an overview of the B4SI model, the need to incorporate equity into your measurement practices, and how to use measurement to show that CSR can be a contributing factor to achieving business goals.
Learning Outcomes
Over the course of the Summit, we will cover:
- The current measurement landscape including what options exist to measure community and business impact and how to evaluate which option is best suited for your organization.
- An overview of the B4SI measurement model (formerly the London Benchmarking Group model).
- The importance of including equity in the impact measurement conversation.
- The business benefits of corporate citizenship and how to think about linking business goals to CSR strategies.
Key Takeaways
Follow this link to view the Key Takeaways document we curated from this program.
Agenda
Day One: Tuesday, August 24th from 1:00 – 4:00pm ET
Welcome and Introductions
- Get to know those in the session
The Measurement Landscape
- Discuss what we mean by measurement
- Explore the options for measurement and the considerations for each
- Understand the importance of your motivation for giving and your impact measurement
Communicating Your Results
- Discuss how to share your impact message with various audiences
Equity in Measurement
- A conversation around the importance of including equity in your assessment of impact measurement
Day Two: Wednesday, August 25th from 1:00 – 4:00pm ET
Understanding a Measurement Model
- Explore the B4SI measurement model as an example of the measurement process
- Learn the terminology of measurement – what inputs, outputs, and impacts mean in the B4SI context
Business Benefits of CSR
- Dig into the latest findings, experiences, and lessons from the Business ROI of Social Investments
- Hear guidance and steps on how you can measure the financial and business return on investment from your CSR programs.
Speakers
Erica Bader is the Vice President of Content + Learning for ACCP. Over the course of her tenure at ACCP, Erica has built and delivered measurement curriculum, starting with The Measurement Academy in 2013, a deep dive workshop into the B4SI (formerly London Benchmarking Group) measurement model. Since then, she has modified and updated ACCP’s measurement content to meet the changing needs of corporate citizenship professionals and has led various training programs on the topic.
Lacey Gaitan is the Director of CSR Programs at ACCP. Lacey brings working knowledge of the CSR field to support CSR community needs and provide guidance to ACCP members. Prior to joining ACCP, Lacey served the Taco Bell Foundation where she helped launch Round Up, an in-restaurant fundraising initiative, and led marketing & communication efforts. Lacey has spent more than 12 years serving in various corporate citizenship roles, including time guiding community relations efforts for Cox Communications and the Disneyland Resort
Steve Rochlin is the CEO at Impact ROI. He has over 20 years of experience in sustainability and corporate responsibility. He has advised leading companies across a wide variety of industry sectors, associations, NGOs, multi-lateral organizations, grant-making institutions, and government agencies on how to improve sustainability performance in a way that drives competitive success. Steve is the lead author of the Project ROI research series, acclaimed as the leading business case research by Forbes, and Inc. among others. The series of report he served as lead author include Defining the Competitive and Financial Advantages of Corporate Responsibility and Sustainability; The Business ROI of Social Investments; and Driving Corporate Involvement in Community Health and Well-being.
