Overview

From activist investors to belief-driven employees and purpose-minded consumers, companies are being called to account for their actions and commitments more than ever before. According to the 2022 Edelman Trust Barometer while business is the most trusted institution, respondents believe business is not doing enough to address societal problems. So, as stakeholders hold business accountable, it is vital that companies can be able to transparently demonstrate their social impact. Yet, for many corporate social impact practitioners, how and what we measure often remains an elusive subject within. From inputs to impacts, business ROI to community advancement, we know that measurement has a profound impact on the daily work of CSR practitioners. Join us for an Introduction to Impact Measurement: An ACCP Summit to learn about the current measurement landscape, an overview of the B4SI model, the need to incorporate equity into your measurement practices, and how to use measurement to show that CSR can be a contributing factor to achieving business goals.

Learning Outcomes

Over the course of the Summit, we will cover:

• The current measurement landscape including options to measure community and business impact and how to evaluate which option is best suited for your organization
• How to share your impact message with various audiences
• The importance of including equity in your impact measurement practices
• An overview of the B4SI measurement model and the terminology of measurement
• The business benefits of corporate social impact and how business goals and CSR strategies can be linked