Measurement Summit (Virtual)

Impact Measurement: An ACCP Summit
December 5-6 2023
1pm – 5pm ET
Interactive Online Program via Zoom 

Overview

Determining your company’s impact and communicating it effectively, both within the organization and to external stakeholders, has never been more vital. But determining what to measure and how can pose a challenge for many businesses.

Join us for Impact Measurement: An ACCP Summit to learn about the current trends and challenges in the impact measurement landscape today and how companies are changing their metrics and processes to better measure the effect of their CSR work on both community outcomes and business results. 

Learning Outcomes:

Attendees will leave the Summit with:

  • Foundational knowledge around creating or applying an impact measurement framework and the challenges within impact measurement today 
  • Recommendations to be more efficient with and better understand the “What, Why, and How” of their current impact measurement practices  
  • Insight into the many ways other organizations handle impact measurement, both internally and externally, through multiple peer networking breakout sessions. 
  • Ideas on how to use their data beyond reporting to better inform their social impact programs 

Sponsored by:

Speakers

Eric Barela

Co-Founder & Head of Evaluation
Altruous

Leah Brody

Sr. Director
Changing Our World, Inc.

Morgan Buras-Finlay

Founder, Principal Consultant
Raya Cooper Impact Consulting

Gabe Cohen

Director of Marketing
True Impact

Leleah James

Vice President, Community Engagement
Related Companies

Nisha Kadaba

Senior Manager, Global Social Impact
PagerDuty

Aldrinana Leung

Senior Manager, Global Social Impact
Starbucks 

Ashly Ligouri

Corporate Giving Representative
Xcel Energy

Orlaith McGuinness

Senior Client Account Manager
B4SI – Business for Societal Impact

Marta Self

Executive Director
Regions Bank Foundation

Janell George Smith

Executive Director
Related Companies

Brandon Tidwell

Global Citizenship Advisor
FedEx

Program Agenda

*Details subject to change.

Pre-summit

November 28th, 2023
  • Session: Introduction to Measurement: B4SI Framework (optional)

Day 1

December 5th, 2023
  • Welcome and Introductions 
  • Session: Exploring the Current Measurement Landscape  
  • Session: Good Data Measurement: Asking the Tough Questions First 
  • Industry Breakouts
  • Session: Impact Measurement in Action 

Day 2

December 6th, 2023
  • Welcome & Recap of Day 1 
  • Session: Exploring Co-Creation and Analyzing Efficiencies in Impact Measurement 
  • Breakouts by Strategic Philanthropic Focus Areas
  • Session: Employee Engagement: Ways to Measure and Ways to Use 
  • Breakouts
  • Session: The Next Step: Data Assurance 

Pre-summit

November 28th, 2023
Session: Introduction to Measurement: B4SI Framework (Optional)

Speaker: Orlaith McGuinness from B4SI – Business for Societal Impact

Would you like an introduction to the world of social impact measurement? Or perhaps a quick refresh? Join this interactive session led by Business for Societal Impact (B4SI), the global standard for measuring and managing social impact. Attendees will learn about the B4SI Community Investment Framework, be introduced to the starting points for effective measurement, and be shown examples of other organizations using the framework to communicate their impact on society. 

This session is recommended as a baseline for the Summit for those with less experience. 

Day 1

December 5th, 2023
Welcome and Introductions 
Session: Exploring the Current Measurement Landscape  

This session will dive deep into current trends, expectations, and pain points amongst those in the corporate social impact field in evaluating the impact of their programs. 

Session: The Alchemy of Impact: Metrics & Measures to Spark Change

Speakers: Morgan Buras-Finlay from Raya Cooper Impact Consulting; Eric Barela from Altruous

So you know your mission and purpose, what you want to achieve in the world. And now you’re ready for the next step — to measure your impact, understand what’s working, what’s not, and be able to make a credible case for your work. But how do you do that? How do you know what’s “right” to measure? What metrics and indicators do you choose? In this interactive workshop, we will learn about the foundational principles of what makes good data, and how to apply them to the real world.

Industry Breakouts

An opportunity to explore and ask questions of industry peers about current data processes, tools, structure, and responsibilities at your company. 

Session: Impact Measurement in Action 

Speakers: Ashly Ligouri from Xcel Energy, Leah Brody from Changing Our World, Inc.

Changing our World and Xcel Energy will discuss Xcel’s recent efforts to better capture and communicate the impact of its Focus Area Grant program. They will review the challenges the Foundation faced in their previous measurement approach and their current work to develop a logic model framework, including the role of stakeholder engagement to refine their approach and better support their nonprofit partners, as well as examples of the tools they’re utilizing to measure impact. 

Day 2

December 6th, 2023
Welcome and Recap of Day 1 
Session: Exploring Co-Creation and Analyzing Efficiencies in Impact Measurement 

Speakers: Leleah James from Related Companies; Marta Self from Regions Bank; Brandon Tidwell from FedEx; Janell George Smith from Related Companies



Part of the challenge with Impact Measurement is the lack of standardization in outcomes but also the capacity of nonprofit partners to capture and analyze their data. This panel discussion will explore how three companies have changed their approach to streamline metrics, involve grantees in the process, the adjustments made to their programs as a result, and the challenges they continue to face. 

Breakouts by Strategic Philanthropic Focus Areas

An opportunity to dialogue with your peers about the metrics and outcomes you are measuring for your external programs, challenges you currently face, and tips you have found successful in this area. 

Session: Employee Engagement: Ways to Measure and Ways to Use 

Speakers: Aldrinana Leung from Starbucks; Nisha Kadaba from PagerDuty

Tracking volunteer participation and employee giving is a standard output many companies use today. However, there are many other ways to assess employee engagement and the impact the work of social impact teams has on our workforces. Join this discussion as several companies share what data they are capturing and how they have used it to inform their programs for the better. 

Breakouts

An opportunity to discuss what companies are measuring internally, how you assess your programs’ impact on your employees, and what challenges or wins you have faced in this area. 

Session: The Next Step: Data Assurance 

Many companies are now facing demands to validate their impact measurement data. What can companies expect this process to look like, and how can they prepare? 

Who Should Attend 

  • Corporate social impact leaders in the process of evaluating program effectiveness. 
  • CSR professionals responsible for corporate reporting efforts. 
  • HR team members looking to understand the relevance of social impact initiatives on employee engagement levels. 
  • Nonprofit partners interested in understanding how Corporate Citizenship teams approach impact measurement.  

 Tuition 

  • ACCP Members: $395  
  • Nonprofit partners of ACCP member companies: $395 (you will need to input your partner contact/company during registration)  
  • Non-ACCP Members: $595 

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